Wildflower seeds, clearly explained

Plant something
worth returning to.

Regional wildflowers, native favorites, and pollinator-focused collections—paired with practical guidance that makes choosing and planting easier.

✓ Family-owned✓ Packed in the USA✓ Non-GMO seed
A SMALL PATCH CAN BECOMEA place that
hums, flutters
and returns.
NATIVE FAVORITESPOLLINATOR FRIENDLYREGIONAL CHOICESSIMPLE GUIDANCE

Choose a mix

Start with what you want the planting to do.

Every mix shown here is available to buy directly from Paper Street. Explore the details, choose a size, and add it to your cart.

I want to create a wildflower meadow.Choose Welcome Back, Wildflowers™ or another curated meadow collection for the scale, bloom style, and experience you want.See my matches →I want a mix selected for where I live.Tell us the state where you will plant, and we will point you to the matching state or regional mix.See my matches →I want to attract bees and other pollinators.Create a flower-rich habitat with broad or carefully edited pollinator collections.See my matches →I want to grow a butterfly garden.Choose blooms that provide color, movement, host support, and useful forage for visiting butterflies.See my matches →I have limited sun but still want floral color.Use a collection developed for filtered light instead of forcing a full-sun meadow into the wrong site.See my matches →I missed spring planting but still want flowers next year.Use winter weather as part of the planting process instead of waiting for another spring.See my matches →I want to grow flowers for bouquets and cutting.Browse active annual and individual flowers suited to sunny cutting gardens and homegrown bouquets.See my matches →I want something simple and easy to understand.Begin with a small group of familiar native flowers rather than a long species list.See my matches →I want one flower I already know and love.Create a bold drift, overseed an existing planting, or focus on one favorite species.See my matches →I want flowers deer usually leave alone.Start with flowers selected for lower deer preference rather than treating any planting as completely deer-proof.See my matches →I want flowers selected with livestock in mind.See our cattle-focused ranch collection, built around species selected for that setting rather than a universal livestock-safety claim.See my matches →I need something drought tolerant.Choose flowers selected to handle drier conditions once established, while still watering normally during establishment.See my matches →I want a specific color palette.Browse color-driven mixes or choose individual flower species to build the exact look you want.See my matches →I am planting at high elevation.Start with Bloom with a View™ for a ready-made mountain meadow, or use the Custom Mix Maker to build around high-elevation species.See my matches →I want something fun to grow with kids.Start with Peek-a-Bloom™ for an easy-care family garden designed around planting, watching, and discovering together.See my matches →I want to build my own custom mix.Choose the flowers, planting conditions, and balance you want, then build the blend around your site.See my matches →

The Paper Street collection

What would you like to grow?

Choose a collection, then explore its seeds and mixes.

Welcome Back, Wildflowers™ seed artwork
Welcome Back, Wildflowers™

Start with a meadow

Meadow Mixes

Bring a patch of ground to life with meadow flowers.

Midwestern Wildflower Mix seed artwork
Midwestern Wildflower Mix

Made for your region

State & Geographic

Find a wildflower mix selected for your part of the country.

Throw in Shade™ seed artwork
Throw in Shade™

For the shadier places

Shade & Woodland

Flowers for filtered light and woodland edges.

Bring On the Bees™ seed artwork
Bring On the Bees™

Invite the pollinators

Pollinator Mixes

Plant flowers for bees, butterflies, and other pollinators.

The Gold Standard™ seed artwork
The Gold Standard™

Native by design

Native Collections

Build your garden around North American Native wildflowers.

No Rain, No Cry™ seed artwork
No Rain, No Cry™

Made for a reason

Specialty Mixes

Find flowers for dry sites, mountain gardens, and more.

Ancient Blooms Apothecary™ seed artwork
Ancient Blooms Apothecary™

Garden with a story

Apothecary Garden

Explore gardens inspired by herbs, fragrance, and tradition.

A Feast of Flowers™ seed artwork
A Feast of Flowers™

Color this season

Annual & Decorative Mixes

Fast color for flower beds, cutting gardens, and family projects.

Serenity Now™ seed artwork
Serenity Now™

Plant by color

Color Wheel Mixes

Choose a palette, from soft pastels to bold summer color.

Purple Coneflower seed artwork
Purple Coneflower

One flower at a time

Individual Seeds

Grow a favorite flower or create your own combination.

Welcome Back, Wildflowers™ transformation

Planting day becomes year two and beyond.

Drag the handle to reveal how a prepared patch can develop as perennial wildflowers establish and mature.

Freshly prepared bare soil on planting dayPlanting DayYear 2 and Beyond

Representative results. Bloom density, timing, and species composition vary by site preparation, climate, weather, and care.

Why Paper Street

The bag is simple. The guidance is here when you need it.

01

Choose with confidence.

Find the right seed for your geography, sunlight, planting space, and goals.

02

Know what to expect.

See accurate coverage, establishment timing, and realistic results before you plant.

03

Scan once. Visit anytime.

The QR code on every label brings you back to current planting instructions and mix-specific guidance.

The universal planting guide

Four steps. Then one note for your specific mix.

Use the coverage shown on your mix’s information page. These instructions explain the planting method.

1

Clear the site

Remove grass, weeds, mulch, leaves, and heavy debris. Wildflower seed needs exposed soil—not a landing place on top of turf.

2

Mix and broadcast

Use the coverage on your chosen mix’s information page. Divide seed in half and sow in two directions for a more even result.

3

Press—do not bury

Walk, roll, or press seed firmly into the surface. Good seed-to-soil contact matters more than covering it deeply.

4

Water and establish

Water gently and keep the surface consistently moist through germination. Reduce watering as roots develop.

Mix-specific notes

Find the name on your bag.

Regional & state mixes+

Use the product intended for the planting location. Local rainfall, heat, dormancy, and frost timing matter.

Perennial mixes+

Expect roots and foliage first. Some first-year flowers are possible; the stronger display usually develops later.

Pollinator & native collections+

Use full sun when possible and follow the rate on the bag. A dry carrier can make broadcasting more even.

Under the Tree™ / Shade Mix+

Under the Tree™ and Throw in Shade™ are different mixes. Under the Tree™ is a nine-flower woodland-edge mix for dappled canopies and planting beneath established trees; Throw in Shade™ is a broader 16-flower shade collection for filtered light and roughly 1–4 hours of direct sun. For either, remove leaf litter, expose soil, and provide extra establishment water in dry shade.

Sow on Snow™+

Snow is optional. Plant on prepared soil in spring or fall, on frozen bare ground, or over no more than about three inches of fresh snow. Frozen or snowy sowing may establish fewer seeds than prepared-soil planting, so use a heavier rate. Do not bury or water dormant seed, and avoid deep snow and runoff-prone slopes.

Individual species+

Mix individual seed thoroughly with dry sand, vermiculite, or another clean carrier before broadcasting whenever practical. This is especially important for small or lightweight species such as Black-Eyed Susan, Blanketflower, Blue Flax, and Wild Bergamot. Larger seed such as Wild Lupine can be broadcast without a carrier, but still benefits from the added volume.

The story behind the seeds

A small company trying to make larger patches of life.

Paper Street began with a return.

Before becoming a lawyer, our founder worked as an environmental scientist in wetland and upland preserve restoration and later in water-use regulation. He went to law school hoping to help shape environmental law and policy, but his career ultimately led into corporate law. Paper Street became a new way back—putting seed and practical guidance into the hands of people who want to turn ordinary ground into thriving habitat.

Paper Street Perennials® is a family-owned wildflower seed company. We build approachable collections for meadows, pollinators, shade, and familiar native flowers, then support them with the kind of instructions we would want to receive ourselves.

Our business is intentionally practical: thoughtfully selected seed, clear packaging, honest guidance, and a growing catalog shaped by what gardeners actually need.

Science informed. Garden tested. Honestly explained.

The goal is not simply to sell you a bag of seed—it is to help you turn your patch of ground into a thriving ecosystem.
PAPER STREET PERENNIALS®

Before you sow

Six answers that prevent most disappointment.

Will wildflowers grow in existing grass?+

Usually not well. Dense turf intercepts seed and competes with young roots. Expose soil before sowing.

Should I mix the seed with sand?+

Yes for most individual species. A dry sand, vermiculite, or similar clean carrier adds volume and makes broadcasting much more even. It is especially important for very small or lightweight seed. Larger seed such as Wild Lupine can be sown without a carrier, but still benefits from one.

Why didn’t everything bloom the first year?+

Perennials often spend their first season establishing roots and foliage. A meadow develops over seasons, not days.

Can I fertilize to speed things up?+

Avoid heavy fertilizer. It can favor weeds and leafy growth over flowers; wildflowers generally perform well in lean soil.

Which coverage number should I use?+

Use the coverage shown on the information page for your chosen mix. Product formulations and available sizes can change.

Does Sow on Snow™ have to be planted on snow?+

No. It can be planted on prepared soil in spring or fall, on frozen bare ground, or over no more than about three inches of fresh snow. Seed-to-soil contact and establishment can be lower on frozen or snowy ground, so use a heavier seeding rate than you would on prepared soil. Avoid deep snow and places where meltwater can move seed.

Ready when you are

Learn about the mix. Choose a size. Add it to your cart.

Shop All Seeds & Mixes →