Wildflower seeds, clearly explained

Plant something
worth returning to.

Regional wildflowers, native favorites, and pollinator-focused collections—paired with practical guidance that makes choosing and planting easier.

✓ Family-owned✓ USA-grown and packed✓ Non-GMO seed
A SMALL PATCH CAN BECOMEA place that
hums, flutters
and returns.
NATIVE FAVORITESPOLLINATOR FRIENDLYREGIONAL CHOICESSIMPLE GUIDANCE

Choose a mix

Start with what you want the planting to do.

Every mix shown here is available to buy directly from Paper Street. Explore the details, choose a size, and add it to your cart.

I want to create a wildflower meadow.Choose Welcome Back, Wildflowers™ or another curated meadow collection for the scale, bloom style, and experience you want.See my matches →I want a mix selected for where I live.Tell us the state where you will plant, and we will point you to the matching state or regional mix.See my matches →I want to attract bees and other pollinators.Create a flower-rich habitat with broad or carefully edited pollinator collections.See my matches →I want to grow a butterfly garden.Choose blooms that provide color, movement, host support, and useful forage for visiting butterflies.See my matches →I have limited sun but still want floral color.Use a collection developed for filtered light instead of forcing a full-sun meadow into the wrong site.See my matches →I missed spring planting but still want flowers next year.Use winter weather as part of the planting process instead of waiting for another spring.See my matches →I want to grow flowers for bouquets and cutting.Browse active annual and individual flowers suited to sunny cutting gardens and homegrown bouquets.See my matches →I want something simple and easy to understand.Begin with a small group of familiar native flowers rather than a long species list.See my matches →I want one flower I already know and love.Create a bold drift, overseed an existing planting, or focus on one favorite species.See my matches →I want flowers deer usually leave alone.Start with flowers selected for lower deer preference rather than treating any planting as completely deer-proof.See my matches →I want flowers selected with livestock in mind.See our cattle-focused ranch collection, built around species selected for that setting rather than a universal livestock-safety claim.See my matches →I need something drought tolerant.Choose flowers selected to handle drier conditions once established, while still watering normally during establishment.See my matches →I want a specific color palette.Browse color-driven mixes or choose individual flower species to build the exact look you want.See my matches →I am planting at high elevation.Use the Custom Mix Maker to favor high-elevation species while Bloom with a View™ is not currently active.See my matches →I want something fun to grow with kids.Browse active, colorful annual choices for a simple family planting while Peek-a-Bloom™ is not currently active.See my matches →I want to build my own custom mix.Choose the flowers, planting conditions, and balance you want, then build the blend around your site.See my matches →

The Paper Street collection

Enough choice to fit the site.
Not so much that it becomes noise.

Each category solves a different planting problem. Open any mix page to see its flowers, current sizes, direct prices, and planting guidance together.

01Start with a meadow

Meadow Mixes

Welcome Back, Wildflowers™ · A Feast of Flowers™ · Power Five Pollinators™ · The Gold Standard™

Our broadest wildflower collections for gardeners who want to establish a meadow without starting with a state or specialty use.

02Made for your region

State & Geographic

Eastern Texas · Eastern Oklahoma · Alaska · Midwest · Northeast · Northwest · Western · Southeast · California · Arizona & New Mexico · State-specific mixes

Built around geography, not guesswork. Start here when you want a planting selected for your part of the country.

03For the shadier places

Shade & Woodland

Under the Tree™ · Throw in Shade™

Wildflowers for filtered light, woodland edges, and other places where a full-sun meadow mix is the wrong tool.

04Full-sun favorite

Pollinator Mixes

Bring On the Bees™ · Bring On the Butterflies™ · Power Five Pollinators™ · Premium Pollinators

Flower-rich mixtures developed for bees, butterflies, and other beneficial visitors—from garden beds to broader habitat plantings.

05Native by design

Native Collections

The Gold Standard™ · Grow Three Natives™ · Plant Four Icons™ · Power Five Pollinators™

Approachable collections built around recognizable North American wildflowers, from a few familiar species to a larger native planting.

06Made for a reason

Specialty Mixes

All Cattle, No Hat™ · No Rain, No Cry™ · I’ll Miss You, Deer™ · Sow on Snow™ · Under the Tree™ · Throw in Shade™

Purpose-built mixes for a particular site, season, or planting challenge rather than a one-size-fits-all flower patch.

07Garden with a story

Apothecary Garden

Ancient Blooms Apothecary™ · Bloom Appétit™ · Eau de Bloom™

Flowers chosen around the garden experience itself—from old-world botanical character to edible blooms and fragrance.

08Color this season

Annual & Decorative Mixes

A Feast of Flowers™ · Envy Zinnia · Sensation Cosmos

Fast first-season color, flowers for cutting, and decorative plantings built to make an immediate visual statement.

09Plant by color

Color Wheel Mixes

Serenity Now™ · Sun of a Bloom™ · ROY G. BLOOM™

Palette-driven collections for gardeners who want to choose the feeling and color story of the planting first.

10One flower at a time

Individual Seeds

Black-Eyed Susan · Purple Coneflower · Lanceleaf Coreopsis · Flax · Columbine · Envy Zinnia · Sensation Cosmos · and more

Grow one species in a bold drift, add a favorite to an existing planting, or build exactly the garden you have in mind.

All Perennial transformation

Planting day becomes year two and beyond.

Drag the handle to reveal how a prepared patch can develop as perennial wildflowers establish and mature.

Freshly prepared bare soil on planting dayPlanting DayYear 2 and Beyond

Representative results. Bloom density, timing, and species composition vary by site preparation, climate, weather, and care.

Why Paper Street

The bag is simple. The guidance is here when you need it.

01

Choose with confidence.

Find the right seed for your geography, sunlight, planting space, and goals.

02

Know what to expect.

See accurate coverage, establishment timing, and realistic results before you plant.

03

Scan once. Visit anytime.

The QR code on every label brings you back to current planting instructions and mix-specific guidance.

The universal planting guide

Four steps. Then one note for your specific mix.

Use the coverage shown on your mix’s information page. These instructions explain the planting method.

1

Clear the site

Remove grass, weeds, mulch, leaves, and heavy debris. Wildflower seed needs exposed soil—not a landing place on top of turf.

2

Mix and broadcast

Use the coverage on your chosen mix’s information page. Divide seed in half and sow in two directions for a more even result.

3

Press—do not bury

Walk, roll, or press seed firmly into the surface. Good seed-to-soil contact matters more than covering it deeply.

4

Water and establish

Water gently and keep the surface consistently moist through germination. Reduce watering as roots develop.

Mix-specific notes

Find the name on your bag.

Regional & state mixes+

Use the product intended for the planting location. Local rainfall, heat, dormancy, and frost timing matter.

Perennial mixes+

Expect roots and foliage first. Some first-year flowers are possible; the stronger display usually develops later.

Pollinator & native collections+

Use full sun when possible and follow the rate on the bag. A dry carrier can make broadcasting more even.

Under the Tree™ / Shade Mix+

These products contain the same seed mix and follow the same planting instructions. Use in filtered light or roughly 1–4 hours of sun. Remove leaf litter and provide extra establishment water in dry shade.

Sow on Snow™+

Snow is optional. Plant on prepared soil in spring or fall, on frozen bare ground, or over no more than about three inches of fresh snow. Frozen or snowy sowing may establish fewer seeds than prepared-soil planting, so use a heavier rate. Do not bury or water dormant seed, and avoid deep snow and runoff-prone slopes.

Individual species+

Mix individual seed thoroughly with dry sand, vermiculite, or another clean carrier before broadcasting whenever practical. This is especially important for small or lightweight species such as Black-Eyed Susan, Blanketflower, Blue Flax, and Wild Bergamot. Larger seed such as Wild Lupine can be broadcast without a carrier, but still benefits from the added volume.

The story behind the seeds

A small company trying to make larger patches of life.

Paper Street began with a return.

Before becoming a lawyer, our founder worked as an environmental scientist in wetland and upland preserve restoration and later in water-use regulation. He went to law school hoping to help shape environmental law and policy, but his career ultimately led into corporate law. Paper Street became a new way back—putting seed and practical guidance into the hands of people who want to turn ordinary ground into thriving habitat.

Paper Street Perennials® is a family-owned wildflower seed company. We build approachable collections for meadows, pollinators, shade, and familiar native flowers, then support them with the kind of instructions we would want to receive ourselves.

Our business is intentionally practical: thoughtfully selected seed, clear packaging, honest guidance, and a growing catalog shaped by what gardeners actually need.

Science informed. Garden tested. Honestly explained.

The goal is not simply to sell you a bag of seed—it is to help you turn your patch of ground into a thriving ecosystem.
PAPER STREET PERENNIALS®

Before you sow

Six answers that prevent most disappointment.

Will wildflowers grow in existing grass?+

Usually not well. Dense turf intercepts seed and competes with young roots. Expose soil before sowing.

Should I mix the seed with sand?+

Yes for most individual species. A dry sand, vermiculite, or similar clean carrier adds volume and makes broadcasting much more even. It is especially important for very small or lightweight seed. Larger seed such as Wild Lupine can be sown without a carrier, but still benefits from one.

Why didn’t everything bloom the first year?+

Perennials often spend their first season establishing roots and foliage. A meadow develops over seasons, not days.

Can I fertilize to speed things up?+

Avoid heavy fertilizer. It can favor weeds and leafy growth over flowers; wildflowers generally perform well in lean soil.

Which coverage number should I use?+

Use the information page for your chosen mix. Product formulations and available sizes can change.

Does Sow on Snow™ have to be planted on snow?+

No. It can be planted on prepared soil in spring or fall, on frozen bare ground, or over no more than about three inches of fresh snow. Seed-to-soil contact and establishment can be lower on frozen or snowy ground, so use a heavier seeding rate than you would on prepared soil. Avoid deep snow and places where meltwater can move seed.

Ready when you are

Learn about the mix. Choose a size. Add it to your cart.

Product information, direct pricing, and planting guidance now stay together from selection through checkout.

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