Wildflower seeds, clearly explained
Regional wildflowers, native favorites, and pollinator-focused collections—paired with practical guidance that makes choosing and planting easier.
Choose a mix
Every mix shown here is available to buy directly from Paper Street. Explore the details, choose a size, and add it to your cart.
The Paper Street collection
Each category solves a different planting problem. Open any mix page to see its flowers, current sizes, direct prices, and planting guidance together.
Welcome Back, Wildflowers™ · A Feast of Flowers™ · Power Five Pollinators™ · The Gold Standard™ · Peek-a-Bloom™
Our broadest wildflower collections for gardeners who want to establish a meadow without starting with a state or specialty use.
Alaska · Texas · Oklahoma · Midwest · Northeast · Northwest · Western · Southeast · California · Arizona & New Mexico · State-specific mixes
Built around geography, not guesswork. Start here when you want a planting selected for your part of the country.
Under the Tree™ · Throw in Shade™
Wildflowers for filtered light, woodland edges, and other places where a full-sun meadow mix is the wrong tool.
Bring On the Bees™ · Bring On the Butterflies™ · Power Five Pollinators™ · Midnight Moth Garden™ · Premium Pollinators (while supplies last)
Flower-rich mixtures developed for bees, butterflies, and other beneficial visitors—from garden beds to broader habitat plantings.
The Gold Standard™ · Grow Three Natives™ · Plant Four Icons™ · Power Five Pollinators™
Approachable collections built around recognizable North American wildflowers, from a few familiar species to a larger native planting.
Bloom with a View™ · All Cattle, No Hat™ · No Rain, No Cry™ · I’ll Miss You, Deer™ · Sow on Snow™
Purpose-built mixes for a particular site, season, or planting challenge rather than a one-size-fits-all flower patch.
Ancient Blooms Apothecary™ · Bloom Appétit™ · Eau de Bloom™ · Midnight Moth Garden™
Flowers chosen around the garden experience itself—from old-world botanical character to edible blooms and fragrance.
A Feast of Flowers™ · Peek-a-Bloom™ · Bloom to Bouquet™ · California Giants · Envy · Cut and Come Again · Sensation Cosmos
Fast first-season color, flowers for cutting, and decorative plantings built to make an immediate visual statement.
Serenity Now™ · Sun of a Bloom™ · ROY G. BLOOM™
Palette-driven collections for gardeners who want to choose the feeling and color story of the planting first.
Black-Eyed Susan · Purple Coneflower · Lanceleaf Coreopsis · Crown Tickseed · Love-in-a-Mist ‘Miss Jekyll’ · Flax · Columbine · Zinnias · and more
Grow one species in a bold drift, add a favorite to an existing planting, or build exactly the garden you have in mind.
All Perennial transformation
Drag the handle to reveal how a prepared patch can develop as perennial wildflowers establish and mature.
Planting DayYear 2 and BeyondRepresentative results. Bloom density, timing, and species composition vary by site preparation, climate, weather, and care.
Why Paper Street
Find the right seed for your geography, sunlight, planting space, and goals.
See accurate coverage, establishment timing, and realistic results before you plant.
The QR code on every label brings you back to current planting instructions and mix-specific guidance.
The universal planting guide
Use the coverage shown on your mix’s information page. These instructions explain the planting method.
Remove grass, weeds, mulch, leaves, and heavy debris. Wildflower seed needs exposed soil—not a landing place on top of turf.
Use the coverage on your chosen mix’s information page. Divide seed in half and sow in two directions for a more even result.
Walk, roll, or press seed firmly into the surface. Good seed-to-soil contact matters more than covering it deeply.
Water gently and keep the surface consistently moist through germination. Reduce watering as roots develop.
Mix-specific notes
Use the product intended for the planting location. Local rainfall, heat, dormancy, and frost timing matter.
Expect roots and foliage first. Some first-year flowers are possible; the stronger display usually develops later.
Use full sun when possible and follow the rate on the bag. A dry carrier can make broadcasting more even.
These products contain the same seed mix and follow the same planting instructions. Use in filtered light or roughly 1–4 hours of sun. Remove leaf litter and provide extra establishment water in dry shade.
Snow is optional. Plant on prepared soil in spring or fall, on frozen bare ground, or over no more than about three inches of fresh snow. Frozen or snowy sowing may establish fewer seeds than prepared-soil planting, so use a heavier rate. Do not bury or water dormant seed, and avoid deep snow and runoff-prone slopes.
Mixing thoroughly with dry sand, vermiculite, or another clean carrier is strongly recommended for every individual species so seed broadcasts evenly. For Black-Eyed Susan, a carrier is required.
The story behind the seeds
Paper Street began with a return.
Before becoming a lawyer, our founder worked as an environmental scientist in wetland and upland preserve restoration and later in water-use regulation. He went to law school hoping to help shape environmental law and policy, but his career ultimately led into corporate law. Paper Street became a new way back—putting seed and practical guidance into the hands of people who want to turn ordinary ground into thriving habitat.
Paper Street Perennials® is a family-owned wildflower seed company. We build approachable collections for meadows, pollinators, shade, and familiar native flowers, then support them with the kind of instructions we would want to receive ourselves.
Our business is intentionally practical: thoughtfully selected seed, clear packaging, honest guidance, and a growing catalog shaped by what gardeners actually need.
Science informed. Garden tested. Honestly explained.
The goal is not simply to sell you a bag of seed—it is to help you turn your patch of ground into a thriving ecosystem.PAPER STREET PERENNIALS®
Before you sow
Usually not well. Dense turf intercepts seed and competes with young roots. Expose soil before sowing.
For every individual species, a dry sand, vermiculite, or similar clean carrier is strongly recommended for even broadcasting. For Black-Eyed Susan, its exceptionally small seed makes a carrier required.
Perennials often spend their first season establishing roots and foliage. A meadow develops over seasons, not days.
Avoid heavy fertilizer. It can favor weeds and leafy growth over flowers; wildflowers generally perform well in lean soil.
Use the information page for your chosen mix. Product formulations and available sizes can change.
No. It can be planted on prepared soil in spring or fall, on frozen bare ground, or over no more than about three inches of fresh snow. Seed-to-soil contact and establishment can be lower on frozen or snowy ground, so use a heavier seeding rate than you would on prepared soil. Avoid deep snow and places where meltwater can move seed.
Ready when you are
Product information, direct pricing, and planting guidance now stay together from selection through checkout.
